In hotel management, understanding guest opinions is key to continuously improving and providing an unforgettable experience. However, traditional email surveys often have low response rates, making it difficult to gather a representative sample of feedback.
That’s why WhatsApp surveys for hotels have emerged as an effective, fast, and convenient solution, enabling higher participation and improving real-time feedback collection.
WhatsApp: More Than Just a Messaging App
WhatsApp is not just a messaging app; it is a key platform for both personal and business communication. With over 2 billion users worldwide, it has become an indispensable tool for coordinating meetings, staying in touch with family, and streamlining customer service processes.
More and more companies are integrating WhatsApp into their communication strategies, using it to provide support, manage inquiries, and even close sales. A study by Atento revealed that its implementation in the hospitality sector can increase booking conversions by up to 20%. However, its use must be responsible, avoiding excessive messaging that could lead to users blocking the sender.
According to a survey conducted in 18 Latin American countries by Corporación Latinobarómetro, about 64% of the Latin American population uses WhatsApp, although this percentage varies by country. This popularity makes it an ideal channel for customer interaction in the region.
The Evolution of WhatsApp in the Hospitality Industry
In hotels, guest satisfaction is crucial, and WhatsApp helps enhance it. Whether for leisure or business travel, guests often find checking WhatsApp messages more practical and faster than emails, increasing participation in satisfaction surveys.
Why Send Surveys via WhatsApp in hotels?
1. Higher Response Rate
WhatsApp surveys have an 18% higher response rate compared to email. Guests are more willing to reply to messages on an app they use daily.
2. Ease and Convenience
WhatsApp is an intuitive tool that guests already know and use regularly. They don’t need to check email or fill out lengthy forms, which reduces friction in the feedback collection process.
3. Real-Time Feedback
Hotels can receive responses in real time, allowing them to take immediate action to improve the guest experience before the stay ends. This is key to increasing satisfaction and customer loyalty.
4. Increased Sales
Integrating WhatsApp into hotel customer service can boost sales closures. Its immediacy and easy communication improve both conversion and customer retention.
WhatsApp surveys have already proven to be an effective tool for enhancing feedback collection in hotels. Their speed, accessibility, and high response rates make them an ideal complement to email surveys.
At myHotel, we are the only Business Intelligence and AI software that allows sending surveys via WhatsApp, optimizing guest satisfaction and driving continuous improvement in hotel services.
🚀 Don’t waste time! Transform your guests’ experience with WhatsApp surveys. More than 1,600 hotels across Latin America are already using this solution!
